After the ruins of World War II, Dagupan City rose to become one of the major economic, political and socio-cultural centers of Northern Luzon. At the core of this development were the academic institutions that served to produce the prime movers of society.
In that fateful year of 1948, Atty. Luis F. Samson, Sr. gathered his friends: Atty. Liberato Ll. Reyna, Sr., Dean Basilio Fernandez and Servillano Romasanta. Together, they designed the blueprint of the then Luzon College of Commerce and Business Administration (LCCBA). They endeavored with zeal and energy to establish in this part of the country a system of education, genuinely Filipino, through the instrumentality of the LCCBA.
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