The University of Mysore was established on July 27, 1916. It is the sixth oldest in the country and the first in the state of Karnataka. Also, in a sense it is the first university of the country to be established outside the limits of the British India. The university was founded as a result of the efforts of the benevolent and visionary Maharaja of erstwhile Princely State of Mysore His Highness Shri Nalvadi Krishnaraja Wadiyar – IV (1884-1940), and the then Diwan Sir M. Visvesvaraya (1860-1962). It was the first University to be accredited by NAAC in 2000 with Five Star Status. The university is now ranked 36th in the India Rankings 2017, NIRF-MHRD, Government of India.
| Title | Role of advertising in corporate image building : |
|---|---|
| Researcher | Ranganatha, K. S. |
| Guide(s) | Dr. Kushal Kumar, R. |
| Keywords | Advertising |
| University | Mysore University |
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