The University was established by the Government of Tamil Nadu as a teaching-cum-affiliating University on 7th September, 1990 to cater to the long-felt needs of the people of the three southern most districts of Tamil Nadu viz., Tirunelveli, Tenkasi, Thoothukudi, and Kanyakumari.
It is named after the renowned Tamil Poet scholar, Professor P. Sundaram Pillai (1855-1897), the author of the famous verse drama Manonmaniam. It is his poem that has become “Tamil Thaai Vazhthu” the official invocation song sung in all functions in Tamilnadu.
The motto of the University is “Reaching the Unreached”. Around 2400 students are studying in this institution directly. The University has under its jurisdiction 91 affiliated Colleges, 6 University Colleges and 3 Constituent Colleges, about 1,20,000 students in regular mode and 40,000 students in distance mode.
| Title | Effectiveness of television advertisements with Reference to consumer products in kanyakumari district |
|---|---|
| Researcher | Jamuna, S |
| Guide(s) | Dr. Anish shainnie thangam, J |
| Keywords | Advertise Consumer International |
| University | Manonmaniam Sundaranar University |
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