Madurai Kamraj University School of Business Administration Admission 2024, Top Agencies, Admission Online Process, Exams

Madurai Kamraj University
Madurai, Tamil Nadu, India
Palkalai Nagar Madurai - 625021 Tamil Nadu
625021
0452-2458471
registrar@mkuniversity.ac.in
https://mkuniversity.ac.in
About Us

Established in 1966, Madurai Kamaraj University as a State University attained the status of University with Potential for Excellence for ‘Teaching, Research and Outreach’ in 2007. The University is governed by Acts, Statutes, Ordinances and Regulations. The University has been accredited with “A” grade in the 3rd cycle (2015) by NAAC. In the 2017 Golden Jubilee Convocation, 809 Ph.D. Scholars were awarded doctoral degrees. In the "SWACHHTA" Ranking of Higher Educational Institutions in the Country, the HRD Ministry awarded Second Rank to the University in the category of Government Institutions on 14th September 2017.

The University is in its untiring journey in search of knowledge creation and dissemination that resulted in recognitions by its faculty members which include 4 Shanti Swarup Bhatnagar aw ards, 8 FNAs, 8 FNAScs, 11 FAScs, 2 TWAS, a Senior Spallanzani Fellow and 16 Tamil Nadu Scientist Awards. Fourteen faculty of the University have been elevated as Vice-Chancellors including the present Vice-Chancellor. Several Alumni are IAS/IPS/IRS officers.

Title in Business Administration Madurai Kamraj University

# Title Researcher Guide(s)
1 A study on efficacy of male workers of Tirupur garment industry with special reference to social status personality and psychological profile Vaithiyanathan, K Dr. Alagappan, V
2 A study of price elasticity and reference group influence for cement in Tamilnadu Sriram, S Dr. Srinivasan, R and Alagappan, V
3 Impact of celebrity endorsed advertisements on the consumers of Madurai city Raja, P Dr. Chandran, C
4 A study on organized retailing in Tamil Nadu Pugalanthi, S Dr. Srinivasan, R and Alagappan, V
5 Concept development and strategic implementation of total quality management in higher education a study on management and engineering institutions of Tamilnadu Thillai Rajan, P Dr. Rajasekar, N
6 A study on impact of employee training and development programme in textile industry in Madurai District Malathi K Dr. Menaka R
7 A study on human resource practices adopted for the retention of private school teachers in Virudhunagar District Tamil Nadu Prateeba Devi J Dr. Sekar Subramanian S
8 A study on consumer behaviour towards home appliances with reference to Virudhunagar District KAJAPRIYA R Dr. SIVAKUMAR M
9 A study on women returners as a potential resource to an organization Kalaivani K Dr. Chandran C, Kannadas P
10 Brand equity analysis on FMCG market an empirical study in Madurai District Sahana K Dr. Premkumar M
11 A study on perception of tourists towards budget hotels in Mangaluru City Karnataka Shebin L Dr. Kannan R
12 A study on employee engagement in healthcare sector Tamilnadu Bharath M Dr. Velanganni Joseph A
13 A study on competency mapping in IT industry with special reference to Chennai City Tamilnadu Nithyagnana Soundaram M Dr. Maria Pon Reka D
14 Emotional intelligence as key performance indicator in service sector Rajasekaran M Dr. Ezhilarasan M
15 Manpower needs of luxury hotels role of institute of hotel anagement catering technology and applied nutrition Chennai Thirulogachander M Dr. Kannan R
16 A study on cause related marketing in Tamilnadu Meenakshi Devi R Dr. Chandran C
17 The construction industry a study on the strategic marketing incorporated in the sales of premium building materials in South India Jayaraman N Dr. Balan J
18 The churn analysis and determinants of customer loyalty in banking industry an empirical study in Madurai City Pathamuthu P Dr. Balaji M S
19 Determinants of perceived service quality among the patients of selected private sector hospitals in Madurai district Ilangovan U Dr. Velanganni Joseph
20 Antecedents Consequences of Knowledge Management Practices in Banking Industry An Empirical Study in Madurai District Ramdiwakar B Dr. Jothi Baskara Mohan C

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