| Title | A comparative analysis of consumer buying behavior towards flagship and flanker brands with special reference to Hindustan Unilever Ltd |
|---|---|
| Researcher | Sharma, Ritu |
| Guide(s) | Dr.Jain, Ankita |
| Keywords | Social Sciences,Economics and Business,Management, Consumer, Buying, Behavior, Flagship, Flanker, Brands, Hindustan Unilever Ltd |
| University | IIS |
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