The ICFAI Foundation for Higher Education is a deemed University established under section 3 of UGC Act, 1956. It has evolved a comprehensive student-centric learning approach consisting of several stages, designed to add significant values to the learner's understanding in an integrated manner, covering relevant knowledge, practical skills and positive attitudes. The University is a member of the Association of Indian Universities (AIU) and Association of Commonwealth Universities (ACU).
| Title | Impact of congruence of celebrity endorser personality and brand personality on consumers attitudes and intentions | |
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| Researcher | Mishra, Aditya Shankar | |
| Guide(s) | Dr.Rao, A K | |
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| University | ICFAI Foundation for Higher Education |
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