The Birla Institute of Technology & Science, BITS Pilani is an all-India Institute for higher education. The primary motive of BITS is to "train young men and women able and eager to create and put into action such ideas, methods, techniques and information". The Institute is a dream come true of its founder late Mr G.D.Birla - an eminent industrialist, a participant in Indian freedom struggle and a close associate of the Father of Indian Nation late Mr. Mohandas Karamchand Gandhi (Mahatma Gandhi). What started in early 1900s as a small school, blossomed into a set of colleges for higher education, ranging from the Humanities to Engineering until 1964 when all these colleges amalgamated to culminate into a unique Indian University of International standing. This university was christened as the Birla Institute of Technology and Science, Pilani, known to many as BITS, Pilani.
| Title | quotA Study on the Influence of Demographics Psychographics Shopping Orientation Mall Shopping Attitude and Shopping Patterns on Mall Patronage quot |
|---|---|
| Researcher | SHELJA ANTONY P |
| Guide(s) | Dr. Pradip Manjrekar |
| Keywords | Mall Development in India, Shopping Centers, Types of malls , RESEARCH METHODOLOGY |
| University | Birla Institute of Technology & Science |
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