To realize a dream which he had cherished since his boyhood, Pandit Hiralal Shastri, the founding father of Banasthali Vidyapith, resigned his prestigious post of Secretary in the Home and Foreign Department in the erstwhile Jaipur State in 1927 and selected the remote village of Banthali (as Banasthali was originally called) as the centre of his life’s work. His plan was to organize a programme of rural reconstruction on the lines laid down by Gandhiji and also to train public workers through constructive service of the people.
| Title | A Study on the Dimensions of Cultural Values in Contemporary Indian Advertising A Consumer Perspective |
|---|---|
| Researcher | Swaminathan, Freda |
| Guide(s) | Dr. Bansal, Ipshita |
| Keywords | |
| University | Banasthali Vidyapith |
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